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Did you ever know that Instagram influencer is more than a $2 billion industry? There has been a massive evolution in social media marketing platform since its beginning as a mere photo sharing app. It is now utilized by Instagram influencers to make a living through brand collaborations and paid post. Over the last few years, with high rise of Instagram use, several content creators have emerged with their personal post, videos, stories and started blogging to gain millions of followers. The influence on the audience has led to the formation of influencers, who tend to shape individuals incurring thoughts with their content. Influencers are best at making their opinions value, that’s the reason brands today higher the most influential influencer to brand their product to targeted audience which increases the sales accordingly. This revolves around the purpose to increase brand awareness, gain new audiences, generating leads, improving conversion rates and managing reputation.
Why is Instagram influencer marketing more important in 2020?
Instagram is a fast-paced growing social network, currently known more in aspect of influencer marketing which mainly attracts the younger influencers and social networkers. Whereas, Facebook today is perceived as being more for parents. Instagram influencer marketing continues to be an invaluable trust-building mechanism which is easily tapped to develop brand identity. In the current decade, influencer marketing has surged, with a growing share of marketing strategy budgets given to this operative outreach method.
- 79% people consider that Instagram is the best channel for influencer marketing.
- Almost 17% of the companies spend half their marketing budget on influencers.
- Around 89% consider ROI from influencer marketing to be better as compared to other marketing channels.
- US marketers tend to spend around 69% of their budget on influencer marketing Instagram.
- Almost 62% of people show their interest in a service or product or after seeing it in Instagram stories.
With fastest growing network of influencers and over 1 billion users, Instagram is ranked as most significant influencer marketing channel.
About how to be a successful Instagram influencer and the concepts of social media marketing as an aid to the influencers
Instagram influencer life may look easy, but in actual there’s more to it than filtered sunsets and latte art. Here is the rounded-up advice and analyzed strategies to become a successful influencer particularly on Instagram.
Pick a Niche
To become a successful Instagram influencer, best is to pick one thing you’re knowledgeable and good at.
Few of the questions to ask yourself, which can direct you to your niche:
- What am I quite passionate about?
- What I aim to do, interested about and knowledgeable in?
- Will I happily create creative content, constantly about a long time without making a dime?
Once you select a niche, then stick to it. Simply, choose something that reflects your true interest rather than anything you don’t know about.
For instance; Logic Lagarade simply love to travel, that’s the reason his Instagram account speaks with documentary of adventures around the world.
Useful tip: Start blogging, create a content and diversify your voice in order to engage audience and build a brand.
Stay Consistent
Earlier it was likely to post infrequently and grow constantly. But, it is a different story in 2020. Consistency is the way to growth on Instagram and staying on top of mind with followers. Make a schedule to post and commit to it because audience will be eager to know when they will get new content from you. Recently, Instagram Stories are becoming increasingly more important and it’s become the norm to spend more time watching stories rather than scrolling the Instagram feed!
Write effective Instagram Bio
Instagram influencer knows the value of a great bio! It consists of 150 characters. It might be short, but an elevator pitch of the account. Briefly, it gives an introduction of brand to followers and others who are not familiar with you.
Would you ever trust an influencer who doesn’t know how to introduce themselves right? Probably not!
Also, add a link to website if you have one which allows the followers to connect with you and check your activities other than this account.
Useful tip: Zone in on keywords. Make relevant keywords describe oneself and brand.
Clearly focus on Instagram Aesthetics
Top influencers have awesome Instagram aesthetic in common.
Check on:
- What are the core colors of your Instagram feed?
- Do you use any specific filter? Many of the influencers stick to specific color theme so that almost every post look visually consistent.
To create a great Instagram aesthetic, you don’t need to be a photographer but should know the art of using camera efficiently.
Create attractive captions that direct to brands personality and voice
Do you know how to engage with followers? Simply don’t just create posts with great photos. Add a bit of personality through captions on Instagram to make the brand seems appealing and interesting.
Above all, there’s nothing as such uninviting than a brand with no personality. Doesn’t know how to determine brand’s voice?
List adjectives that best describes the brand. Let’s say, your brand is “amusing,” and “enjoyable”. So, use words accordingly as the followers often follow seeing if the language and tone is entertaining for them.
Choose the right Hashtags
To increase following, it is important to use Hashtags. Such post gain around 12.6 % more engagement as it make the posts searchable for a term.
For instance, Airbnb uses #AirbnbExperiences hashtag in their post so that followers can get profile easily in order to have genuine reviews on particular service.
Hashtags can be:
- Community-specific
- Lifestyle specific
- Location-specific
- Challenge-or contest-specific
- Brand specific
- Campaign-specific
- Event-specific
- Subject-specific
- Product specific
Set yourself in effective manner so that interested brands can approach you
Instagram influencers often complain that brands doesn’t approach them most of the time due to their page being less attractive. Few of things listed here allows potential brand partners to know that you’re open for business:
· Have a business profile:
Not only make yourself look like a potential partner, but it also open up vital features like Instagram Analytics which helps to look for what is and isn’t working in order to improve future content.
· Get email address visible:
Either get your email address accessible via “email” button or in bio on your Business profile.
· Strategic with Content:
Post content that brands would love to see, mainly the one you want to work with
Become an Instagram marketing expert
Learning to be an Instagram influencer is half the battle. It takes time to maintain an Instagram aesthetic and create great photos. The good news is if you stick around and persevere, you will be able to influence and engage thousands of people, and get a chance to work with the brand you’re interested in.
Choose a business Instagram account. Instagram Insights is vital to your success!
Interact and build relationship with followers by replying to their comments. This way, you can amass genuine following. Also, join additional social media channels to grow influence. This gives a chance to interact with a whole new audience.
Are you ready to become an Instagram influencer? Our tips can help you adopt a successful Instagram strategy, for minimum of investment. As an Instagram influencer, following these steps can help you determine your future success and let you stand strong in this social media marketing age.
