Marketing professionals have to face challenges while competing with the new and emerging talent because marketing landscape is evolving and there is change between consumer and brand interactions. Universities offer marketing courses to prepare students for a successful career by teaching fundamental concepts, skills and strategies. Fundamental concepts include developing market strategy, brand building, advertising, adapting change, budget allocation and use of technology. All these concepts and strategies help an organization in achieving its objectives.
Marketing plays an important role in all areas of business so students can take benefit of the skills which he will learn in this course. In this course, students will learn different strategies for analyzing and affecting the behavior of customers throughout the customer lifecycle.
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