We are committed to an academic, yet practice-oriented approach. If you do not want to spend three semesters in an ivory tower, you are in the right place with us. Professors tackle modern and contemporary global issues. Our staff offer extensive academic and practical experience. We are all working together to deliver a highly professional and internationally-oriented education in order to cope with a vast continuously changing global environment.
The style of lectures tends to be participative, and classes frequently incorporate case analyses and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research. Small classes allow for close personal contacts.
The Master of Arts in International Marketing consists of the following six modules:
- Analysis of and Access to International Markets
- Creation of International Market Offers
- International Marketing Tools
- Industrial Product and Market Development
- General Studies and Thesis
- Electives
Students can stress their fields of interest by choosing courses from a broad range of electives in all fields.
The Master's programme is based on group work and the presentation of projects.