POSTGRADUATE

Master's in International Marketing (MA)

Our accredited Master's programmes are tailored for graduates wishing to obtain a strong specialisation in International Marketing.

Degree Details

We are committed to an academic, yet practice-oriented approach. If you do not want to spend three semesters in an ivory tower, you are in the right place with us. Professors tackle modern and contemporary global issues. Our staff offer extensive academic and practical experience. We are all working together to deliver a highly professional and internationally-oriented education in order to cope with a vast continuously changing global environment.

The style of lectures tends to be participative, and classes frequently incorporate case analyses and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research. Small classes allow for close personal contacts.

The Master of Arts in International Marketing consists of the following six modules:

  • Analysis of and Access to International Markets
  • Creation of International Market Offers
  • International Marketing Tools
  • Industrial Product and Market Development
  • General Studies and Thesis
  • Electives

Students can stress their fields of interest by choosing courses from a broad range of electives in all fields.

The Master's programme is based on group work and the presentation of projects.

Academic admission requirements

  • An above-average Bachelor's degree in business/economics (please see our web page http://www.th-nuernberg.de/ib/ for the grade average currently required) and equivalent results in a management admission test (e.g., GMAT/GRE or our own Master's Admission Test (only for students residing within Germany)
  • CV in English
  • English language certificate
  • German language certificate
  • Practical experience of at least five months or an internship of 20 weeks as part of prior studies (related to marketing)
  • One semester abroad

Optional:

  • Two written references (job references or letters of reference)
  • Letter of motivation

Language requirements

English with a minimum test result of:

  • TOEFL 237 (computer-based)
  • TOEFL 92 (Internet-based)
  • IELTS 7.0
  • TOEIC 765

German:
Basic knowledge of German: successful completion of A1 level as taught at the Goethe Institute (equivalent to approx. 120 hours of lectures attended)

Semesters one and two:

1. Analysis of and Access to International Markets

  • International Marketing Research
  • Cross-Cultural Marketing

2. Creation of International Market Offers

  • Business to Business Marketing

3. International Marketing Tools

  • Applied Quantitative Methods

4. Industrial Product and Market Development

  • Applied Business Development Project
  • Product and Market Development

5. General Studies

  • Business Ethics

6. Electives

Semester three:

Master's thesis

How To Apply

Technische Hochschule Nürnberg Georg Simon Ohm

Complete your details and we'll make sure your inquiry is sent to the Technische Hochschule Nürnberg Georg Simon Ohm which will contact you to discuss this degree. For more details, feel free to contact one of the educational consultants at EDVISE HUB Click Here To Book Your Session

Degree Details

We are committed to an academic, yet practice-oriented approach. If you do not want to spend three semesters in an ivory tower, you are in the right place with us. Professors tackle modern and contemporary global issues. Our staff offer extensive academic and practical experience. We are all working together to deliver a highly professional and internationally-oriented education in order to cope with a vast continuously changing global environment.

The style of lectures tends to be participative, and classes frequently incorporate case analyses and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research. Small classes allow for close personal contacts.

The Master of Arts in International Marketing consists of the following six modules:

  • Analysis of and Access to International Markets
  • Creation of International Market Offers
  • International Marketing Tools
  • Industrial Product and Market Development
  • General Studies and Thesis
  • Electives

Students can stress their fields of interest by choosing courses from a broad range of electives in all fields.

The Master's programme is based on group work and the presentation of projects.

Academic admission requirements

  • An above-average Bachelor's degree in business/economics (please see our web page http://www.th-nuernberg.de/ib/ for the grade average currently required) and equivalent results in a management admission test (e.g., GMAT/GRE or our own Master's Admission Test (only for students residing within Germany)
  • CV in English
  • English language certificate
  • German language certificate
  • Practical experience of at least five months or an internship of 20 weeks as part of prior studies (related to marketing)
  • One semester abroad

Optional:

  • Two written references (job references or letters of reference)
  • Letter of motivation

Language requirements

English with a minimum test result of:

  • TOEFL 237 (computer-based)
  • TOEFL 92 (Internet-based)
  • IELTS 7.0
  • TOEIC 765

German:
Basic knowledge of German: successful completion of A1 level as taught at the Goethe Institute (equivalent to approx. 120 hours of lectures attended)

Semesters one and two:

1. Analysis of and Access to International Markets

  • International Marketing Research
  • Cross-Cultural Marketing

2. Creation of International Market Offers

  • Business to Business Marketing

3. International Marketing Tools

  • Applied Quantitative Methods

4. Industrial Product and Market Development

  • Applied Business Development Project
  • Product and Market Development

5. General Studies

  • Business Ethics

6. Electives

Semester three:

Master's thesis

How To Apply

Technische Hochschule Nürnberg Georg Simon Ohm

Complete your details and we'll make sure your inquiry is sent to the Technische Hochschule Nürnberg Georg Simon Ohm which will contact you to discuss this degree. For more details, feel free to contact one of the educational consultants at EDVISE HUB Click Here To Book Your Session

Apply With:

Duration: 3 Semesters

Location: Germany

Fees:

intake: April and September

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