POSTGRADUATE

International Management, Marketing, Entrepreneurship (IMME)

International Management, Marketing, Entrepreneurship (IMME) is part of the International Study Programme (ISP Page Flow). The (minimum) four-semester, full-time programme is leading to a Master of Science (MSc) degree. The curriculum provides students with a deep understanding of concepts and analytical methods in the areas of international management, marketing, and entrepreneurship.

Degree Details

The programme seamlessly combines mathematical management tools, strategic planning, and psychological insights. It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations.

Programme participants will specialise in one of the following areas:

In the field of International Management, students acquire comprehensive knowledge about strategic activities of organisations, in particular about the strategic decision-making of top management teams. This specialisation focusses on internationalisation strategies, innovation management, and cross-cultural management.

In the field of Marketing, students gain insights into processes and methods of market research as well as the control and analysis of marketing activities. Furthermore, this specialisation focusses on the influence of the social and physical environment of consumers and their behaviour.

In the field of Entrepreneurship, students intensify their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the successful foundation of an organisation.

This study programme requires students to possess a comprehensive understanding of economic theories as well as an understanding of advanced mathematics and statistics. Students must have strong English skills.

Our Career Service Centre provides workshops as well as job and internship search assistance for students. A yearly job fair that is exclusively for students is held on campus.

Academic admission requirements

Applicants must provide proof of a Bachelor's degree in a relevant subject from a university recognised in Germany with a GPA from 1.0 up to 2.9 (according to the German grading system) to be eligible for the study programme.
A degree is considered relevant if a required minimum number of credits in modules covering economics, business administration, and quantitative methods (advanced maths, statistics, econometrics, etc.) has been obtained.

Detailed information about admission requirements (i.e., relevant degree, letter of motivation, and English skills on a level C1) is available on the study programme's website: IMME programme and admission details.

Language requirements

Proof of advanced English skills on the C1 level is strictly required. A detailed and updated list of recognised test options (TOEFL, IELTS, GRE, GMAT) and minimum scores is available on the programme website: IMME admission and language requirements.

This programme includes three compulsory courses (International Corporate Strategy, Business Decision-Making, and Marketing Methods and Analysis), and additionally, it includes a range of compulsory elective modules that allow specialisation in one of the three areas.

Students are required to participate in a compulsory elective seminar and the scientific project. A final written Master's thesis and a corresponding seminar presentation will round out the graduate study programme.

Students should expect a weekly workload of approx. 20 hours of classroom studies and at least 20 hours of independent self-study.

Classroom studies include lectures to learn new concepts, tutorials to foster discussions and practice techniques, and seminars to apply theories and methods to an assigned scientific project. This project includes a final academic thesis paper including a defence presentation.

Students enrolling in the summer semester will start the studies with the second semester modules and then proceed with the first semester modules the next semester. As a strict rule, lectures will only be offered in the winter or in the summer semester, as outlined in the programme structure chart.

To assist students during the study programme, the faculty will provide academic advisory services.

Candidates must demonstrate an ability to work independently on a selected topic using scientific methods. This study programme is theoretical and math-oriented in an analytical manner.

How To Apply

Otto von Guericke University Magdeburg

Complete your details and we'll make sure your inquiry is sent to the Otto von Guericke University Magdeburg which will contact you to discuss this degree. For more details, feel free to contact one of the educational consultants at EDVISE HUB Click Here To Book Your Session

Degree Details

The programme seamlessly combines mathematical management tools, strategic planning, and psychological insights. It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations.

Programme participants will specialise in one of the following areas:

In the field of International Management, students acquire comprehensive knowledge about strategic activities of organisations, in particular about the strategic decision-making of top management teams. This specialisation focusses on internationalisation strategies, innovation management, and cross-cultural management.

In the field of Marketing, students gain insights into processes and methods of market research as well as the control and analysis of marketing activities. Furthermore, this specialisation focusses on the influence of the social and physical environment of consumers and their behaviour.

In the field of Entrepreneurship, students intensify their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the successful foundation of an organisation.

This study programme requires students to possess a comprehensive understanding of economic theories as well as an understanding of advanced mathematics and statistics. Students must have strong English skills.

Our Career Service Centre provides workshops as well as job and internship search assistance for students. A yearly job fair that is exclusively for students is held on campus.

Academic admission requirements

Applicants must provide proof of a Bachelor's degree in a relevant subject from a university recognised in Germany with a GPA from 1.0 up to 2.9 (according to the German grading system) to be eligible for the study programme.
A degree is considered relevant if a required minimum number of credits in modules covering economics, business administration, and quantitative methods (advanced maths, statistics, econometrics, etc.) has been obtained.

Detailed information about admission requirements (i.e., relevant degree, letter of motivation, and English skills on a level C1) is available on the study programme's website: IMME programme and admission details.

Language requirements

Proof of advanced English skills on the C1 level is strictly required. A detailed and updated list of recognised test options (TOEFL, IELTS, GRE, GMAT) and minimum scores is available on the programme website: IMME admission and language requirements.

This programme includes three compulsory courses (International Corporate Strategy, Business Decision-Making, and Marketing Methods and Analysis), and additionally, it includes a range of compulsory elective modules that allow specialisation in one of the three areas.

Students are required to participate in a compulsory elective seminar and the scientific project. A final written Master's thesis and a corresponding seminar presentation will round out the graduate study programme.

Students should expect a weekly workload of approx. 20 hours of classroom studies and at least 20 hours of independent self-study.

Classroom studies include lectures to learn new concepts, tutorials to foster discussions and practice techniques, and seminars to apply theories and methods to an assigned scientific project. This project includes a final academic thesis paper including a defence presentation.

Students enrolling in the summer semester will start the studies with the second semester modules and then proceed with the first semester modules the next semester. As a strict rule, lectures will only be offered in the winter or in the summer semester, as outlined in the programme structure chart.

To assist students during the study programme, the faculty will provide academic advisory services.

Candidates must demonstrate an ability to work independently on a selected topic using scientific methods. This study programme is theoretical and math-oriented in an analytical manner.

How To Apply

Otto von Guericke University Magdeburg

Complete your details and we'll make sure your inquiry is sent to the Otto von Guericke University Magdeburg which will contact you to discuss this degree. For more details, feel free to contact one of the educational consultants at EDVISE HUB Click Here To Book Your Session

Apply With:

Duration: 4 Semesters

Location: Germany

Fees:

intake: April and September

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