The programme seamlessly combines mathematical management tools, strategic planning, and psychological insights. It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations.
Programme participants will specialise in one of the following areas:
In the field of International Management, students acquire comprehensive knowledge about strategic activities of organisations, in particular about the strategic decision-making of top management teams. This specialisation focusses on internationalisation strategies, innovation management, and cross-cultural management.
In the field of Marketing, students gain insights into processes and methods of market research as well as the control and analysis of marketing activities. Furthermore, this specialisation focusses on the influence of the social and physical environment of consumers and their behaviour.
In the field of Entrepreneurship, students intensify their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the successful foundation of an organisation.
This study programme requires students to possess a comprehensive understanding of economic theories as well as an understanding of advanced mathematics and statistics. Students must have strong English skills.