POSTGRADUATE

International Fashion Marketing MSc

Explore the global context of fashion and the core features of the roles that marketing, management, branding, trends and digital content creation play within different and diverse fashion industry contexts.

Degree Details

Your main study themes are:

  • Sustainability and Diversity

You’ll explore a range of ethical issues faced by the fashion industry, such as diversity, fair trade, sustainable practices, environmental concerns and animal welfare.

  • Problem-solving

Throughout your studies you’ll develop a strategic approach to identifying, analysing and solving business problems, learning to source reliable information on which to base your decisions.

  • Consumer behaviour

The key to marketing is understanding your consumer and meeting their needs, so you’ll learn to identify, profile, reach and engage with a wide range of global fashion consumers.

  • Innovation

The fashion industry is fuelled by change, but this presents particular problems for business. Learn to become an agile leader, capable of responding to constant change through developing your skills and thought processes to become proactively responsive to the fashion industry’s new markets and opportunities for growth.

On successful completion of the course, the students should be able to:

  • Critically evaluate the impact of contextual forces on marketing in organisations operating in the fashion industry, including ethical, environmental, political, economic, social and technological change issues; international developments and corporate governance; as well as the development, management and exploitation of information systems and their impact on organisations.
  • Critically evaluate the fashion and lifestyle industries’ retail markets and customers: the needs of stakeholders, including, employees, sponsors or collaborators, or competitors and how to manage and develop these interactions.
  • Articulate and apply the theories, concepts, processes and institutions in the branding and marketing of fashion and lifestyle goods and/or services.
  • Critically evaluate the management of resources and operations related to the fashion marketing industry, with the use of relevant communication and information technologies for application in business and management within an international knowledge-based economy.
  • Critically evaluate and articulate international market structures and strategies which affect global marketing in the fashion industry context and the development/application of appropriate business policies and strategies to meet stakeholder interests.
  • Articulate and apply a variety of current theory and skills within digital and fashion industry practices in a variety of scenarios to a professional standard including heir transferability across decision-making and implementation.
  • Critical thinking and creativity: managing creative processes in self and others; organising thoughts, analysis, synthesis, critical appraisal. Critically appraise statements in terms of logic or reasoning, define terms adequately and appropriately in marketing scenarios.
  • Problem solving and decision making for the fashion industry: establishing criteria, using appropriate decision techniques including identifying, formulating and solving fashion business problems; evaluate options; and the ability to implement.
  • In completing 7050CRB Entrepreneurial Practice a student should be able to; critically evaluate the principles for leading and developing people and entrepreneurial practice in strategic contexts.

Through a diverse range of teaching and learning styles, you have the opportunity to develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems. The course is designed to encourage and develop transferable skills such as the ability to reflect on performance and implement solutions and strategies in relation to career aspirations and personal development.

The course enables you to progress your career with a portfolio of fashion-related projects showcasing your knowledge and skills with the possibility of grounding your career by working with established fashion brands or as entrepreneurs in international fashion marketing in a global context. The aim of the course is to ultimately provide a basis through which to develop career-ready and confident fashion professionals committed and able to take up the challenges of the dynamic global fashion industry. The course aims to provide you with the opportunity to go on to work in a number of varied and exciting careers such as social media manager, fashion content management, PR in the luxury sector, brand manager and visual merchandising.

Where our graduates work

Recent graduates are now working in a diverse range of industries such as small independent luxury brands or in larger international companies in their marketing teams. Some graduates have gone on to collaborate with ‘young creatives’ or launch their own companies whilst others have led the diversification of their family business into fashion. Graduates from this course have also found roles working in many international companies in the fashion sector including All Saints, Beyman, BoboSnap, Boden, Chanel, Comme Des Garçons, Michael Kors, The Shirt Company, Van Cleef & Arpels, and Uniqlo amongst others.

An honours undergraduate degree (minimum 2.2) or equivalent in a relevant subject.

There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

If you do not have the typical entry requirements, you may want to consider studying this course with the International Pathways Programme. Upon successful completion our International Pre-Master's - Business will provide you with the knowledge and skills you need to progress onto this postgraduate degree.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Analyse global fashion retail markets, whilst learning to create and manage a fashion brand’s marketing strategy. The first semester modules act as a foundation in developing core academic and creative skills as well as a critical understanding of key fashion business and marketing concepts. In semester two opportunity is provided to build on this foundation with application of concepts, theories and research in fashion industry linked scenarios. In the final semester you can choose one of several optional modules for your final major project. This course can be carried out over one academic year (full-time), or over two academic years (part-time).

Modules

How To Apply

Conventry University

Complete your details and we'll make sure your inquiry is sent to the Conventry University which will contact you to discuss this degree. For more details, feel free to contact one of the educational consultants at EDVISE HUB Click Here To Book Your Session

Degree Details

Your main study themes are:

  • Sustainability and Diversity

You’ll explore a range of ethical issues faced by the fashion industry, such as diversity, fair trade, sustainable practices, environmental concerns and animal welfare.

  • Problem-solving

Throughout your studies you’ll develop a strategic approach to identifying, analysing and solving business problems, learning to source reliable information on which to base your decisions.

  • Consumer behaviour

The key to marketing is understanding your consumer and meeting their needs, so you’ll learn to identify, profile, reach and engage with a wide range of global fashion consumers.

  • Innovation

The fashion industry is fuelled by change, but this presents particular problems for business. Learn to become an agile leader, capable of responding to constant change through developing your skills and thought processes to become proactively responsive to the fashion industry’s new markets and opportunities for growth.

On successful completion of the course, the students should be able to:

  • Critically evaluate the impact of contextual forces on marketing in organisations operating in the fashion industry, including ethical, environmental, political, economic, social and technological change issues; international developments and corporate governance; as well as the development, management and exploitation of information systems and their impact on organisations.
  • Critically evaluate the fashion and lifestyle industries’ retail markets and customers: the needs of stakeholders, including, employees, sponsors or collaborators, or competitors and how to manage and develop these interactions.
  • Articulate and apply the theories, concepts, processes and institutions in the branding and marketing of fashion and lifestyle goods and/or services.
  • Critically evaluate the management of resources and operations related to the fashion marketing industry, with the use of relevant communication and information technologies for application in business and management within an international knowledge-based economy.
  • Critically evaluate and articulate international market structures and strategies which affect global marketing in the fashion industry context and the development/application of appropriate business policies and strategies to meet stakeholder interests.
  • Articulate and apply a variety of current theory and skills within digital and fashion industry practices in a variety of scenarios to a professional standard including heir transferability across decision-making and implementation.
  • Critical thinking and creativity: managing creative processes in self and others; organising thoughts, analysis, synthesis, critical appraisal. Critically appraise statements in terms of logic or reasoning, define terms adequately and appropriately in marketing scenarios.
  • Problem solving and decision making for the fashion industry: establishing criteria, using appropriate decision techniques including identifying, formulating and solving fashion business problems; evaluate options; and the ability to implement.
  • In completing 7050CRB Entrepreneurial Practice a student should be able to; critically evaluate the principles for leading and developing people and entrepreneurial practice in strategic contexts.

Through a diverse range of teaching and learning styles, you have the opportunity to develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems. The course is designed to encourage and develop transferable skills such as the ability to reflect on performance and implement solutions and strategies in relation to career aspirations and personal development.

The course enables you to progress your career with a portfolio of fashion-related projects showcasing your knowledge and skills with the possibility of grounding your career by working with established fashion brands or as entrepreneurs in international fashion marketing in a global context. The aim of the course is to ultimately provide a basis through which to develop career-ready and confident fashion professionals committed and able to take up the challenges of the dynamic global fashion industry. The course aims to provide you with the opportunity to go on to work in a number of varied and exciting careers such as social media manager, fashion content management, PR in the luxury sector, brand manager and visual merchandising.

Where our graduates work

Recent graduates are now working in a diverse range of industries such as small independent luxury brands or in larger international companies in their marketing teams. Some graduates have gone on to collaborate with ‘young creatives’ or launch their own companies whilst others have led the diversification of their family business into fashion. Graduates from this course have also found roles working in many international companies in the fashion sector including All Saints, Beyman, BoboSnap, Boden, Chanel, Comme Des Garçons, Michael Kors, The Shirt Company, Van Cleef & Arpels, and Uniqlo amongst others.

An honours undergraduate degree (minimum 2.2) or equivalent in a relevant subject.

There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

If you do not have the typical entry requirements, you may want to consider studying this course with the International Pathways Programme. Upon successful completion our International Pre-Master's - Business will provide you with the knowledge and skills you need to progress onto this postgraduate degree.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Analyse global fashion retail markets, whilst learning to create and manage a fashion brand’s marketing strategy. The first semester modules act as a foundation in developing core academic and creative skills as well as a critical understanding of key fashion business and marketing concepts. In semester two opportunity is provided to build on this foundation with application of concepts, theories and research in fashion industry linked scenarios. In the final semester you can choose one of several optional modules for your final major project. This course can be carried out over one academic year (full-time), or over two academic years (part-time).

Modules

How To Apply

Conventry University

Complete your details and we'll make sure your inquiry is sent to the Conventry University which will contact you to discuss this degree. For more details, feel free to contact one of the educational consultants at EDVISE HUB Click Here To Book Your Session

Apply With:

Duration: Full-time - 1 year
Part-time 2 years

Location: United Kingdom

Fees:£18,250/£19,350

intake: September 2022
January 2023

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