On successful completion of the course, the students should be able to:

• Critically evaluate the impact of contextual forces on marketing in organisations operating in the fashion industry, including ethical, environmental, political, economic, social and technological change issues; international developments and corporate governance; as well as the development, management and exploitation of information systems and their impact on organisations.
• Critically evaluate the fashion and lifestyle industries’ retail markets and customers: the needs of stakeholders, including, employees, sponsors or collaborators, or competitors and how to manage and develop these interactions.
• Articulate and apply the theories, concepts, processes and institutions in the branding and marketing of fashion and lifestyle goods and/or services.
• Critically evaluate the management of resources and operations related to the fashion marketing industry, with the use of relevant communication and information technologies for application in business and management within an international knowledge-based economy.
• Critically evaluate and articulate international market structures and strategies which affect global marketing in the fashion industry context and the development/application of appropriate business policies and strategies to meet stakeholder interests.
• Articulate and apply a variety of current theory and skills within digital and fashion industry practices in a variety of scenarios to a professional standard including heir transferability across decision-making and implementation.
• Critical thinking and creativity: managing creative processes in self and others; organising thoughts, analysis, synthesis, critical appraisal. Critically appraise statements in terms of logic or reasoning, define terms adequately and appropriately in marketing scenarios.
• Problem solving and decision making for the fashion industry: establishing criteria, using appropriate decision techniques including identifying, formulating and solving fashion business problems; evaluate options; and the ability to implement.
• In completing 7050CRB Entrepreneurial Practice a student should be able to; critically evaluate the principles for leading and developing people and entrepreneurial practice in strategic contexts.

Through a diverse range of teaching and learning styles, you have the opportunity to develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems. The course is designed to encourage and develop transferable skills such as the ability to reflect on performance and implement solutions and strategies in relation to career aspirations and personal development.

The course enables you to progress your career with a portfolio of fashion-related projects showcasing your knowledge and skills with the possibility of grounding your career by working with established fashion brands or as entrepreneurs in international fashion marketing in a global context. The aim of the course is to ultimately provide a basis through which to develop career-ready and confident fashion professionals committed and able to take up the challenges of the dynamic global fashion industry. The course aims to provide you with the opportunity to go on to work in a number of varied and exciting careers such as social media manager, fashion content management, PR in the luxury sector, brand manager and visual merchandising.