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UNDERGRADUATE

Bachelor of Business (Marketing)

Discover marketing. Build valuable skills and learn about buyer behaviour, brand management, product innovation, digital marketing and more.

Degree Details

The Bachelor of Business (Marketing) program at RMIT University provides a comprehensive education in marketing principles and practices. Students will learn about consumer behavior, marketing research, digital marketing, branding, and strategic marketing. The curriculum is designed to equip students with the skills to develop and implement effective marketing strategies in various business contexts​ (RMIT Tech & Design)​.

Graduates of the Bachelor of Business (Marketing) can pursue diverse career paths including:

  • Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Digital Marketing Specialist
  • Advertising Executive
  • Sales Manager
  • Public Relations Officer

The program's strong industry connections and practical learning experiences prepare graduates to excel in dynamic and competitive business environments​ (RMIT Tech & Design)​​ (RMIT Tech & Design)​.

International students must meet the following entry requirements:

  • Completion of an Australian Year 12 (or equivalent) with a minimum ATAR of 70.
  • English language proficiency: IELTS (Academic) score of 6.5 (with no individual band below 6.0) or equivalent.
  • Additional country-specific academic requirements may apply​ (RMIT Tech & Design)​.

The Bachelor of Business (Marketing) is a three-year full-time program. The degree begins with foundational business subjects and progresses to more specialized marketing courses. Students have the flexibility to choose from a range of electives to tailor their learning experience. The program includes opportunities for internships and industry-based projects, ensuring practical application of theoretical knowledge​ (RMIT Tech & Design)​​ (RMIT Tech & Design)​.

For more detailed information and to apply, visit the RMIT University website.

How To Apply

RMIT University

Complete your details and we'll make sure your enquiry is sent to RMIT University who will contact you to discuss this degree. For more details, feel free to contact one of the educational consultant at EDVISE HUB

Entry Score:

Duration: Full-time 3 years

Location: Melbourne City

Fees: AU$41,280

Next intake: July 2024
March 2025

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