UNDERGRADUATE

Bachelor of Business (Marketing)

Discover marketing. Build valuable skills and learn about buyer behaviour, brand management, product innovation, digital marketing and more.

Degree Details

Learn more with core business studies and specialist marketing subjects. You'll examine markets and customers, build strategies, and explore buyer behaviour, brand development, product innovation and digital marketing.

Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent graduates of this degree are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles covering digital marketing, social media, customer and business analytics, sales, and marketing campaign development. Some alumni include:

  • Graduate Management Trainee - L'Oréal
  • Digital Product Specialist - Telstra
  • Customer Analytics & Social Care - GM Holden
  • Location Intelligence Professional - Pitney Bowes

You must have successfully completed an Australian Year 12

Program Structure

To graduate you must complete the following:

Students in this program have the option of completing a second major using 96 credit points from the business minor and electives options. The second majors available are:

  • Accountancy
  • Blockchain enabled business
  • Economics
  • Entrepreneurship
  • Finance
  • Financial Planning
  • Human Resource Management
  • Information Systems
  • International Business
  • Logistics and Supply Chain
  • Management

 

How To Apply

RMIT University

Complete your details and we'll make sure your enquiry is sent to RMIT University who will contact you to discuss this degree. For more details, feel free to contact one of the educational consultant at EDVISE HUB

Degree Details

Learn more with core business studies and specialist marketing subjects. You'll examine markets and customers, build strategies, and explore buyer behaviour, brand development, product innovation and digital marketing.

Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent graduates of this degree are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles covering digital marketing, social media, customer and business analytics, sales, and marketing campaign development. Some alumni include:

  • Graduate Management Trainee - L'Oréal
  • Digital Product Specialist - Telstra
  • Customer Analytics & Social Care - GM Holden
  • Location Intelligence Professional - Pitney Bowes

You must have successfully completed an Australian Year 12

Program Structure

To graduate you must complete the following:

Students in this program have the option of completing a second major using 96 credit points from the business minor and electives options. The second majors available are:

  • Accountancy
  • Blockchain enabled business
  • Economics
  • Entrepreneurship
  • Finance
  • Financial Planning
  • Human Resource Management
  • Information Systems
  • International Business
  • Logistics and Supply Chain
  • Management

 

How To Apply

RMIT University

Complete your details and we'll make sure your enquiry is sent to RMIT University who will contact you to discuss this degree. For more details, feel free to contact one of the educational consultant at EDVISE HUB

Apply With:

Entry Score:

Duration: Full-time 3 years

Location: Melbourne City

Fees: AU$39,360

Next intake: February, July

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