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UNDERGRADUATE

Bachelor of Business (Marketing)

A Bachelor of Business in Marketing provides you with the skills to engage and influence customers, develop brand loyalty programs and execute strategic campaigns. A marketing degree delivers key information on how to enhance core business knowledge with marketing practices, using an eye for industry trends, responsibilities, needs and opportunities. You’ll graduate job-ready with a strong body of business knowledge and marketing ability.

Degree Details

The Bachelor of Business (Marketing) program at Torrens University Australia equips students with a comprehensive understanding of the principles and practices of marketing. You will learn:

  • Marketing Fundamentals: Understanding consumer behavior, market research, and marketing strategies.
  • Digital Marketing: Exploring digital marketing tools, social media strategies, and online advertising.
  • Brand Management: Techniques for developing and managing brand equity.
  • Marketing Communications: Crafting effective marketing messages and campaigns.
  • Strategic Marketing: Developing long-term marketing plans and strategies.
  • Sales and Distribution: Understanding sales processes and distribution channels.
  • Marketing Analytics: Using data to drive marketing decisions.
  • Ethical and Sustainable Marketing: Incorporating ethical practices and sustainability in marketing.

Graduates of the Bachelor of Business (Marketing) program can pursue various career paths in the marketing field. Here are some potential careers along with their estimated annual salaries in Australia:

  • Marketing Coordinator: AUD 50,000 - AUD 65,000
  • Digital Marketing Specialist: AUD 60,000 - AUD 80,000
  • Brand Manager: AUD 80,000 - AUD 100,000
  • Market Research Analyst: AUD 70,000 - AUD 90,000
  • Sales Manager: AUD 75,000 - AUD 95,000
  • Marketing Manager: AUD 90,000 - AUD 120,000

To be eligible for the Bachelor of Business (Marketing) program at Torrens University Australia, international students must meet the following entry requirements:

  • Academic Requirements: Completion of high school education equivalent to Australian Year 12.
  • English Language Proficiency: IELTS score of 6.0 (with no sub-score less than 5.5) or equivalent.
  • Additional Requirements: Some applicants may need to provide a portfolio or attend an interview.

The Bachelor of Business (Marketing) program is structured to provide a balanced mix of theoretical knowledge and practical skills. The degree typically includes:

  • Core Subjects: Covering essential business and marketing principles.
  • Elective Subjects: Allowing students to tailor their studies to their interests.
  • Industry Placement: Opportunities for work-integrated learning through internships and industry projects.
  • Capstone Project: A final-year project that integrates learning from the entire course.

The program is designed to be completed in three years of full-time study, although part-time study options may be available.

How To Apply

TORRENS UNIVERSITY AUSTRALIA

Complete your details and we'll make sure your enquiry is sent to TORRENS UNIVERSITY AUSTRALIA who will contact you to discuss this degree. For more details, feel free to contact one of the educational consultant at EDVISE HUB

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Duration: Full Time 3 year
Part Time 6 Years
Accelerated 2 Years

Location: Sydney, Melbourne, Brisbane, Adelaide

Fees: AU$24,000

Next intake: September 2024
February 2025

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